Dominant force with Quest headsets. $10B+ annual investment in Reality Labs. Quest 2 sold 20M+ units.

PSVR2 leverages PS5 power for high-fidelity gaming VR with exclusive titles and a strong ecosystem.

Entered spatial computing in 2024 with Vision Pro at $3,499 — bringing premium design and ecosystem integration.

Pioneered room-scale VR. Vive XR Elite and Focus series target enterprise training and high-end gaming.

Index headset popular among PC enthusiasts. Maintains SteamVR — the leading PC VR content platform.

Significant competitor in Asian markets. Pico 4 offers competitive features challenging Meta’s dominance.